Dear FSBO, 

You recently mentioned that you prefer to sell your home without the benefit of a real estate professional, because you know your home better than any Realtor ever could.  Obviously, this is true. 

But knowing what it is like to live in your home and knowing how to sell it-or any property-are entirely different things.  So before you commit to putting your home on the market as an FSBO, we'd love to sit down and go over a few important details with you. 

Why should you bother?  For starters, did you know that on average, homeowners who sell their homes through a real estate agent or broker make substantially more money than those who sell as an FSBO?  This is true even after the Realtor's standard commission has been factored in, because that commission is tiny compared to the average sales price differential of 20%. 

That's because selling a property is not only about knowing your home, but knowing how it compares to other, similar properties on the market.  It's about having the experience to understand what kind of advertising attracts the attention of the most desirable buyers.  It's about knowing how to present a property to maximize curb appeal.  It's about understanding the psychology of the individual homebuyer and that the aspect of your property your prospective buyer finds most compelling might be something you never think about. 

And it's also about pricing.  Most FSBOs are priced incorrectly. They either sell for too little to begin with, or are initially overpriced and linger on the market for ages before the asking price is drastically reduced.  As professionals specializing in your area, we have access to resources not available to the public, allowing us to set the right price to achieve a speedy sale at top dollar. 

So please, give us a call, and we can arrange a time to sit down and discuss how we can get you the results you want. 

We look forward to hearing from you soon. 

Sincerely, 

The Team at Blue Sky Realty, LLC